The Future Leaders Awards program is brought to you in partnership with Homecare Homebase. The program is designed to recognize up-and-coming industry members who are shaping the next decade of home health, hospice care, senior housing, skilled nursing, and behavioral health. To see this year’s Future Leaders, visit https://futureleaders.agingmedia.com/.

Vivek Mathew, vice president of marketing at Maxwell Healthcare Associates has been named a 2023 Future Leader by Hospice News.

To become a Future Leader, an individual is nominated by their peers. The candidate must be a high-performing employee who is 40-years-old or younger, a passionate worker who knows how to put vision into action, and an advocate for seniors and the committed professionals who ensure their well-being.

Mathew sat down with Hospice News to talk about his career trajectory and the ways the industry is evolving.

What drew you to the hospice and palliative care industry?

The hospice industry has always held a special place in my heart due to its profound capacity for compassion and its commitment to providing comfort and care during some of life’s most challenging moments.

Being drawn to the hospice industry is an extension of my belief in the inherent dignity of every individual. It’s about recognizing the value of each person’s life story and ensuring that their final days are filled with respect, empathy and a sense of tranquility. It’s a field that underscores the importance of human connection, which is a value that I yearned for as I transitioned from the tech industry.

While working in technology, I had the privilege of collaborating with and contributing to renowned brands. However, I felt a deeper calling to make a meaningful impact on individuals’ lives, [with] a sense of purpose that was absent in my previous roles. It wasn’t until I joined Maxwell Healthcare Associates that I found the opportunity to fulfill this longing and serve in a way that aligns with my aspirations.

What’s your biggest lesson learned since starting to work in this industry?

The most significant lesson I’ve gained from my time in the hospice industry is the remarkable pace at which one must adapt to change. This sector is a dynamic and evolving landscape, with advancements in medical knowledge, technology and caregiving practices constantly shaping the way support and comfort is provided to patients and their families.

In the hospice industry, change isn’t just a concept. It’s a constant reality that demands a willingness to learn, grow and refine approaches. The ever-evolving nature of health care and the diverse needs of patients mean that staying current with the latest practices and innovations is essential for delivering the highest quality care.

This lesson has cultivated in me a deep appreciation for flexibility, creativity and the ability to embrace change with an open mind. While it can be challenging at times, this adaptive mindset is crucial for ensuring that we continue to provide the best possible solutions to our partners and clients.

It’s a reminder that by remaining agile in our practices, we can make a meaningful impact in an industry that is always striving to enhance the lives of those under its care.

If you could change one thing with an eye toward the future of hospice and palliative care, what would it be?

In contemplating the future of hospice care, one transformative change I would advocate for is the integration of advanced technology to enhance both the quality of care and the overall experience for patients and their families.

While the core principles of hospice — empathy, compassion and support — remain timeless, the application of technology can open new avenues to provide even more personalized and efficient care.

Furthermore, technology could facilitate educational resources for families, helping them better understand the processes involved and how to cope with various aspects of end-of-life care. Interactive platforms could offer emotional support, coping strategies and guidance for both patients and their caregivers.

Embracing technology in this manner requires careful consideration of privacy, security and the human touch that is fundamental to hospice care. However, by thoughtfully integrating technology, we have the potential to significantly enhance the hospice experience, making it more accessible, efficient and supportive for everyone involved.

What do you foresee as being different about hospice and palliative care looking ahead to 2024?

The trend of hospices and home-based care providers forming joint ventures with health systems signifies an evolution in the health care landscape.

This strategic collaboration between entities that traditionally operated somewhat independently is paving the way for a more integrated, comprehensive and patient-centered approach to care delivery.

At its core, this joint venture movement recognizes the interconnectedness of various aspects of health care. By partnering with health systems, hospices and home-based care providers are bridging the gap between specialized end-of-life care and the broader spectrum of medical services. This has the potential to lead to several noteworthy outcomes — a seamless continuum of care, shared resources and expertise, efficient resource allocation and efficient resource allocation.

This evolution seeks to align care models, break down silos and ultimately create an environment where patients benefit from comprehensive, personalized and integrated care throughout their health care journey.

In a word, how would you describe the future of hospice and palliative care?


If you could give advice to yourself looking back to your first day in the industry, what would it be and why?

Embrace the wealth of knowledge around you. In your journey, recognize the treasure trove of experience, wisdom and skills that surrounds you. Seize this opportunity to glean insights and lessons from those in your midst.

The abundance of expertise and resources available is a reservoir waiting to be tapped into. Make the most of this environment by actively engaging with the people and materials at your disposal. Learn eagerly, ask questions and absorb the invaluable knowledge that is there for the taking.

By immersing yourself in this wealth of information you’re not only accelerating your own growth, but also nurturing meaningful connections and setting a solid foundation for your future endeavors.

To learn more about the Future Leaders program, visit https://futureleaders.agingmedia.com/.


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