It’s increasingly important for patient care providers to have easy access to targeted geographic-level data for faster, better insights that inform business and marketing strategies and reduce the complexity of sourcing.

A combination of the largest, patient-centric, longitudinal medical and prescription claims data assets in the industry enables IQVIA to transform your analysis and decision making with a single source of truth.

Key takeaways:

  • Understand how to get a granular view of treatment event, referral, and disease burden trends in a specific market to identify the right specialty mix.
  • Discover how geographic-level data will help inform your market strategy to drive growth.
  • Learn how to generate insights to assess your share of market from patient treatment, provider supply, and loyalty data to pinpoint acquisition opportunities.



Aviva Zupancic

Principal, Healthcare Technology, IQVIA

Jason Fass

Senior Director, Healthcare Offering Management, IQVIA


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